Testimonials are short paragraphs where past customers sing praises about your services. Having a page of written testimonials, or strategically placing them throughout your website will verify your professionalism, and ensure potential customers of your trustworthiness.
Immediately Explain Your Goal to the Customer
Asking past customers for their testimonial can be awkward, but it doesn’t have to be. When you call them, explain what you are trying to accomplish (I’m having a website built for my business), and have a set of questions ready for them to answer