Roofing Contractor Website
I recently completed a website for an Orange County roofing contractor, Tom Scutti Roofing. What a pleasure. The highlight of the process came when I contacted past customers to solicit testimonials. In most instances, I left voicemails on their phones explaining who I was and what I was trying to accomplish.
Later that evening, I received a variety of returned calls. I placed them on speakerphone, so I could immediately type their responses. My wife Michele could hear the conversations. As we listened to each of the callers discuss Tom Scutti, we just sat there shaking our heads in amazement. These people LOVE this guy!
Here’s how I was able to use the conversations I had with Tom’s customers to help build his site:
Creating Content – I focused on the areas they mentioned as being most important to them. To a person, they were quick to mention how impressed they were with his work ethic, the fact he performed the work himself, was a pleasure to work with, and as a result had recommended Tom to several friends and neighbors.
Branding/Logo – The logo I created for Tom reflects his strengths: strong, straightforward and honest. The color palette hints at roofing shingles, but keeps the text areas clean for easy reading.
Gallery Images: Tom’s customers were more than happy to have their homes used as examples for the completed roofing examples. After taking shots of the homes, I took out any distracting elements in the background to place the emphasis on the roofing.
Contact Page: Tom’s customers were thrilled with the fact that he replaced their roofs himself. That meant that Tom wasn’t in the position to return email inquiries or phone calls during work hours – he’s busy installing a roof. I set up Tom’s contact page to explain how he would return any inquiries. Fortunately, being connected 24/7 isn’t a requirement for his loyal customers. Providing quality service is.
Tom now has a site where potential customers can see the quality of his work, the services he provides, and the solid references he’s earned. If you’re looking for a quality roofer in the greater Orange County, CA area – give Tom a call at (714) 228-9721.
If I can help you market your business online, you can contact me through my website, or please feel free to give me a ring at (714) 698-9290.