Tom Scutti Roofing
I was able generate ideas for building the Tom Scutti Roofing site by having conversations with his past customers. What was originally planned as a means to generate testimonials for Tom’s work, turned into something much more fruitful. Without knowing it, Tom’s customers helped me build out his site:
Creating Content – I focused on the areas they mentioned as being most important to them. To a person, they were quick to mention how impressed they were with his work ethic, the fact he performed the work himself, was a pleasure to work with, and as a result had recommended Tom to several friends and neighbors.
Branding/Logo – The logo I created for Tom reflects his strengths: strong, straightforward and honest. The color palette of the site hints at roofing shingles, but keeps the text areas clean for easy reading.
Gallery Images: Tom’s customers were more than happy to have their homes used as examples for the completed roofing examples. After taking shots of the homes, I took out any distracting elements in the background to place the emphasis on the roofing.
Contact Page: Tom’s customers were thrilled with the fact that he replaced their roofs himself. That meant that Tom wasn’t in the position to return email inquiries or phone calls during work hours – he’s busy installing a roof. I set up Tom’s contact page to explain how he would return any inquiries. Fortunately, being connected 24/7 isn’t a requirement for his loyal customers. Providing quality service is.
Tom now has a site that potential customers can go to see the quality of his work, the services he provides, and the solid references he’s earned. If your looking for a quality roofer in the greater Orange County, CA area – give Tom a call at (714) 228-9721.
If I can help you market your business online, you can contact me through email at [email protected], or please feel free to give me a ring at (714) 698-9290.