Designing a website for Bathroom and Kitchen Remodeling Contractor Performance Construction, centered around telling stories of their past projects. I decided the best way to engage viewers coming to the company’s website was to provide compelling images and enough written content to convince them that Performance was detail oriented, and very thoughtful about the process.
This tactic would serve multiple purposes:
- Providing rich, colorful pictures confirmed the quality of the remodeling services being performed.
- The written content would describe what was involved in the project – in a clear, concise manner.
- The site could be used as a reference point for clients seeking design inspiration.
- The pictures AND the written content would be valuable information that Google would index, and provide in search results for potential customers looking for these services.